Uber easily put its recent controversies in the rear view mirror.
The company is looking to raise $1 billion in funding at a $40 billion valuation, a source with knowlege of the deal confirmed to CNNMoney. (Bloomberg first reported the valuation last week.) The company, currently valued at $17 billion, would be worth more than Netflix (NFLX, Tech30).This comes just weeks after an Uber executive came under fire for suggesting the company dig up dirt on journalists who criticized the car service.
One investor called the recent controversies "PR misfires" that have yet to affect the business.
"The [company's] numbers are astronomical," he added.
"In terms of brand awareness, there's no company bigger than Uber right now," Bluerun Ventures Partner John Malloy told CNNMoney. "Late-stage investors have an appetite to be involved in ... what's looked at as the breakthrough company."
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