2014 has been another amazing year for startups in Africa.
More and more
entrepreneurs turned their attention to building businesses that can
solve the continent's problems and provide services it has long awaited.
Enterprises emerged to
fix problems in payments, traffic and talent, while more entrepreneurs
raised more money from investors than ever before.
Here, in no particular order are 10 of the most exciting young companies of the year.
(Irofit's) offering -- mobile payments over mobile networks -- is unique. It's something that hasn't been done before.
The list includes the
startups I consider to have the most potential, to be the most viable --
not necessarily the most popular or hyped.
Where: Kenya
In a nutshell: Uber-style motorbike delivery service.
What's unique:
Africa has delivery services and courier services but never before
Uber-style so you can track exactly where the deliver rider is via your
phone app.
Sending packages is
usually expensive and difficult in big, congested African cities like
Nairobi and Lagos. Many people use motorbikes to get to work to avoid
getting stuck in traffic, so using motorbikes for deliveries is a smart,
cheap, local solution.
Future moves:
Sendy is in a very strong position because e-commerce is growing and at
some point those kinds of sites could integrate with companies like
Sendy. It could also potentially be acquired by a foreign company,
perhaps Amazon, if they decide to expand to Kenya or South Africa and
want to invest in a delivery service that understands the terrain.
Where: Kenya, East Africa region
In a nutshell: Pay-as-you-go cloud computing
What's unique:
This is nothing new internationally, but the cloud computing space in
Kenya is nascent. Angani are coming into the market trying to make
prices affordable. What makes it cool is that you pay for what you use.
You choose a plan and go.
Future moves:
It may be difficult for Angani to scale in a short time, given that all
of their competitors in this new and growing market are established
players. It remains to be seen whether their tactic of driving
competition with low prices will attract enough customers.
Where: Nigeria
In a nutshell: Mobile payments without internet
(Gamsole is) celebrated as the biggest success story of any African game developers.
What's unique:
Their offering -- mobile payments over mobile networks -- is unique.
It's something that hasn't been done before. Making mobile payments over
the internet can often be an issue in Africa, so Irofit are leveraging
more widespread mobile networks.
Future moves: They launched very recently, and no one has used the app yet. But Irofit raised $600,000 in just six months earlier this year, showing that there are big players who think the startup has real potential.
Where: South Africa
In a nutshell: Invite-only social platform for business
What's unique:
A business platform for companies to help their employees to more
effectively communicate. Staff can use the platform to collaborate on
projects, set up meetings, instant message, share files and more.
Future moves:
Wyzetalk has been around since 2011, but they have built the company
steadily, winning round after round of funding, which shows they must be
doing something right. It is currently used by companies from a variety
of industries including travel and tourism, tech and food and drink.
They have a very solid model and are likely to keep growing.
Where: Nigeria, Global
In a nutshell: Gaming company
What's unique:
Celebrated as the biggest success story of any African game developers,
this startup has been developing games in the Windows phone market for a
couple of years. Gamsole was incubated in the 88mph accelerator and since then their games have seen 9 million downloads globally.
Future moves:
Gamsole recently received an innovation grant from Microsoft and are
looking for new talent with a recently launched competition for
illustrators and designers that offers $4,000 to the winner. They are
also yet to launch a global smash hit game.
Where: South Africa
In a nutshell: Make payments via your mobile phone
This product (BRCK) is quite ingenious.
What's unique:
A service, not dissimilar to Apple Pay, which allows people to make
payments with their mobile phone by simply taking a photo of a QR code
and punching in the amount they want to pay.
Future moves:
Less than a year after launch, the system was being used by 12,000
small businesses. There is huge potential for this service: There is an
appetite for convenience in payments and there is an opportunity to
leverage on Africa being mobile first. They have the potential to expand
into other markets and maybe even compete with Apple Pay and Google
Wallet.
Where: Nigeria
In a nutshell: Delivering smarter using big data
What's unique:
This startup is all about using big data and analytics to help
companies in Africa's emerging e-commerce sector manage inventory and
deliver more efficiently. Delivery Science offer to completely manage a
company's logistics from what's in the warehouse to innovative ideas
like verification codes for deliveries to ensure the right person gets a
package.
Future moves: The
company was started this year by a team who have successfully launched
other startups and who are knowledgeable in delivery and logistics. They
have the right idea and the knowledge to serve the market in Nigeria.
Where: Ghana
In a nutshell: Out-of-the-box payroll management application.
What's unique:
Right now, many companies in Ghana still use spreadsheets to organize
employee pay. Paysail offers an all-in-one service that comes with
Ghanian tax codes programmed in to make company accountants' jobs
easier.
Future moves: It's a new idea. It's different. Most of the companies -- like this one -- that are incubated in the Meltwater Entrepreneurial School of Technology
in Ghana try to reach other markets. Right now, no one is doing
anything like this in next-door Nigeria, which means the Paysail
application has opportunity to offer an incredible change.
Where: Nigeria, pan-Africa
In a nutshell: Training graduates as developers, matching them with employers
What's unique:
Andela is focused on helping employers from all over the world find
talent from Africa. They take it a step further by identifying raw
talent and paying them to learn
to become developers, then matching them with global employers looking
for talent. The company currently has a local office in Nigeria and a
company in the United States.
Future moves: This
company's approach is very smart. In Africa there is a desperate need
for talent -- we don't have enough developers, let alone quality
developers, because universities don't qualify graduates in technologies
for the future. There is also a huge market globally, so this company
has a massive opportunity.
Where: Kenya, all of Africa.
In a nutshell: A self-powered, mobile WiFi device.
What's unique:
BRCK is a blackbox described by its makers as "a backup generator for
the internet," with the aim of solving Africa's connectivity issues. In
Africa, there are power outages on a daily basis so getting online and
staying online anywhere and anytime in these parts as well as other
parts of the world requires a device that can seamlessly switch between
multiple networks to provide access, even in remote areas. That's where
BRCK comes in.
Future moves: This product is quite ingenious. The potential impact and scale of this company is the reason it closed a $1.2 million seed funding
round, after initially raising $172,000 in a Kickstarter campaign last
year. BRCK has the potential to provide internet connectivity to rural
areas across the world, where Internet access can be unstable.
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